Ten Functions of a Publishing Company:
ACQUISITION – finding people with good book ideas for market (or writing a book)
PLANNING & FOCUS – Determining the reach of a particular book, clarifying the market to which it is aimed, refining the idea and narrowing down what the author wants it to look like. Author name or penname
BOOK EDITING & CRITICAL ANALYSIS – Cleaning up the manuscript, taking it from first draft stage to refined final product, getting the book into logical, clear order. Removing non-essential parts, adding necessary parts. Getting any necessary permissions in writing.
DESIGNING – Clarifying artistic vision; choosing most effective layout, paper, size, binding, margins
ART DIRECTION – Artistic work; implementing and creating graphic design, fonts & font sizes, coordinating illustrations & their placement, choosing best cover art for the product
COPY EDITING – Proofreading; correcting grammatical & spelling errors, punctuation, etc.
PRODUCTION MANAGEMENT – Coordinating printing & EBook Creation – coordinating with printer, preparing final submission, correcting errors, getting ISBN and barcode, copyright, and proof copy
DISTRIBUTION – SETUP of delivery & marketing channels desired
SELLING – Setup of online stores & making book available to appropriate booksellers
MARKETING & PROMOTION – Managing Company website & social media promotions, setting up Google Analyticst, refining website and product placement for best effect, Corresponding with & visiting retailers, coordinating author book signings and speaking engagements.